House of Pearl believes that any business conduct can be ethical only when it rests on the nine core values of Honesty, Integrity, Fairness, Respect, Trust, Purposefulness, Responsibility, Citizenship and Caring.

The essence of these commitments is that each employee conducts the Company’s business with integrity, in compliance with applicable laws and in a manner that excludes considerations of personal advantage.

We do not lose sight of these values under any circumstances, regardless of the goals we have to achieve. To us, the means are as important as the ends.