Think fashion!! Think LERROS!!
Lerros bestows fashion with a new statement; opens first store in India
New Delhi, August 8, 2008

Today, LERROS, a premium apparel brand from Germany marked its entry in to the Indian market. The brand launched its first ever store in India at Select City Walk, Saket. Established in 1983, LERROS is a premium casual wear brand considered finest in quality among apparel players in Germany, specially designed for quality-conscious consumers. The unique and distinctive collection was unveiled and showcased at a fashion show today at Select CityWalk Mall, Saket.

Mr. Hartmut Schwenk, Managing Director LERROS, on this occasion said, "LERROS is a premium and popular brand in Germany. It offers just the right choice for every occasion in daily life along with a selection that provides almost as much variety as life itself. Seeing India making headway with more premium fashion brands entering the market, LERROS decided to open its store for Indian consumers. Our clothes are for smart and fashionable customers who are quality-conscious and follow their own sense of style. We always believe in being innovative and authentic, thus bringing out the best designs in all our collections."

LERROS fashions combine an attractive exterior with a high quality interior to create the perfectly smart casuals. The flexible mix-n-match options and the tailored fit are emphasized by fashionable highlights and unusual details. Its styling is modern, uncomplicated, stylish and avant-garde. The designs are sporty and light with fashionable notes. The flexible combination options and the fit are topped off with specific fashion highlights.

Commenting on the joint venture between House of Pearl Fashions Ltd and LERROS, Mr. Deepak Seth, Group Chairman of the House of Pearl Fashion Limited said "It is really exciting to be associated with a prestigious brand like LERROS. I am sure with their entry into the Indian market the brand would attract customers who appreciate the value of a high quality product and loyal clientele. Their clothes are a perfect fit with the preferred European styles popular in India among discerning customers. The joint venture with House of Pearl Fashions Ltd in India will help to strengthen and support the brand."

LERROS designs for both men and women. The signature of LERROS is modern, straightforward and confident in its style. Their range in masculine casual wear and sportswear is distinguished by its reliable degree of fashion as much as by its authenticity. It is noted for being one of the most successful men's collections in recent years. The LERROS woman typically goes for fashion that has a reliable fit and compliments her lifestyle. It has a reliable fit and has a perfect price-performance ratio. The sporty feminine style combines an attractive appearance with a fair price, making it the best choice for consumers.

Disclaimer: 
Joint Venture is subject to Regulatory approvals.

About LERROS:
LERROS Moden GmbH is a German Multinational heqdquartered in NEUSS Germany. Established in 1983, it has its own production and sourcing offices India, China, Bangladesh and Indonesia. The distribution companies are located in Germany, Great Britain and USA.

The total turnover of the company is 350 million USD. The current CEO's of the company are Arun Gujral and Hartmut Schwenk.

Established in 1983, LERROS is considered amongst the premium casual wear apparel players in Germany. LERROS is also represented in Belgium, Ireland, Finland, Canada, Hungary, Spain, Russia, Austria, Netherlands, Sweden etc.

LERROS is currently one of the most successful system providers in Europe with approximately 1500 floor space partners.

About House Of Pearl:
House of Pearl Fashions Limited (HOPFL) is a multinational ready to wear apparel manufacturing conglomerate. The company also provides supply chain solutions for the fashion industry globally along with warehousing & distribution networks in the UK & US.

HOPFL provide global supply chain solutions for the fashion industry: They have a complete control on the entire value chain from design & development, manufacturing or sourcing till offering a range of pre retailing services, warehousing & delivering at the door step on a call off basis. .

HOPFL have teams of international designers working in New York, Los Angeles, London, Hong Kong & India, who are constantly looking at the latest fashion trends, exchanging ideas and feeding design inputs to all their offices across the globe.

HOPFL operates nine modern ready-to-wear apparel manufacturing facilities, of which five are located in north India, one in south India, two in Bangladesh and one in Indonesia.

HOPFL's customers include retailers, such as J C Penny, Tesco and fashion brand retailers, such as GAP, Banana Republic, Next and Esprit

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